Privacy and Information Security Policy

HealthBridge is committed to safeguarding your online privacy with respect to the personally identifiable information that we may obtain from you at the web site (the “Web Site”). Our Privacy and Information Security Policy (“Privacy Policy”) answers frequently asked questions about your online privacy, including what personally identifiable information we may obtain from you and how it will be used and protected.HealthBridge may from time to time change this Privacy Policy, so please check back periodically.

What personally identifiable information do we obtain from you? When do we obtain such information?

Examples of personal information include:

  • Your Name
  • Your Address
  • Telephone Number
  • Email Address
  • Social Security Number
  • Employment Information
  • Banking Information

Your employer will also provide information to HealthBridge, which includes, but is not limited to, employer name, plan participant and dependent names, length of employment, annual income, addresses, dates of birth, email addresses, health plan eligibility, and other relevant information needed to verify the identity and employment of plan participants and their dependents. Your health insurer (or health plan administrator) will also provide information to HealthBridge about health care treatment you or your family receive and health care service providers you receive treatment from. All of this information is protected under the Health Insurance Portability and Accountability Act (“HIPAA”). As a Business Associate of your group health plan or insurer, HealthBridge is required to protect all information defined as personal health information, or PHI, under HIPAA. We also may collect aggregate information, which is data we collect about your use of our or third-party websites or service from which personal information has been removed. We use this aggregated data to help us understand consumer trends, needs, interests and preferences so we can improve our products and services. HealthBridge also collects demographic information, which is anonymous and may include:

  • Age
  • Date of Birth
  • Income
  • Geographic Area.

If your visit to our website is limited to browsing our informational content, we will not require that you provide us with any personally identifiable information. However, HealthBridge will collect information about your computer or mobile device to improve and evaluate your use of our website. We may gather information, such as your browser type, operating system, loading or exiting of web pages and the Internet Protocol (IP) address of your computer or device. HealthBridge also uses “cookies” and similar tools to track your use of our website. We collect information such as the types of service used, and numbers of users we receive daily. Our web servers automatically log information about your computer, but we don’t use this information to identify you personally. We use cookies to improve our service, our site, and to provide more convenient experiences for you. Cookies transfer a small amount of data to your browser by servers. That data is read only by designated servers within the same domain where the information is stored. It is your identification card that allows HealthBridge to improve your experience by storing your session and preferences. A web beacon may also be used to track when the page or email has been viewed by a transparent image being embedded in the page or email. This is similar to a cookie – it tracks your visit and the data is only read by the server that receives the data. But, it doesn’t store any data on your computer and it may not act as an ID card. Most internet browsers are set up to accept cookies automatically. You can set your browser to notify you when you receive a cookie, allowing you to decide whether or not to accept it. For some web pages requiring authorization, cookies are not optional. If you choose not to accept cookies or similar devices, you may not be able to access those pages or their products and services.

How do we protect the security and quality of your personal information?

HealthBridge takes the privacy and security of its members’ personal information seriously. We maintain administrative technical and physical safeguards to protect the security, confidentiality and integrity of your information.

We protect personal information you provide online when you register yourself as a user of our website. Access to your own (and your dependents) personal information is available through a unique user ID and password you select. This password is encrypted while transmitted from your browser to our servers and while stored in our systems. To protect your personal information, never share your password with anyone. Please contact us immediately if you think your password has been compromised.

Your saved personal information is stored on servers that only selected HealthBridge employees and vendors have access to. We encrypt all data that you submit through during transmission using Transport Layer Security (TLS) to prevent unauthorized parties from viewing your information. All information you submit to HealthBridge by email is not secure, so please do not send sensitive information in any email to us. We never request that you submit sensitive or personal information over email, so please report such requests by sending an email to

How do we use your information?

Our primary use of your information is to administer, maintain and improve your experience on our Web Site generally as well as provide you with customized, personalization services and interactive communications.

  • If you check the “opt-in” feature on our Web Site, or if you do not uncheck a pre-checked “opt-in” box we may from time to time send you e-mails regarding our Web Site and special promotions. Also, we occasionally may send you direct mail about products or services that we believe may be of interest to you.
  • We use your contact information as necessary to send you information about your User Account on our Web Site.
  • When you enter any sweepstakes, contests or promotions sponsored by HealthBridge or by one of our business partners, we may use your e-mail address to send you status updates

Can you "opt-out" of receiving communications from HealthBridge?

If you change your mind and decide that you no longer want to receive e-mails from HealthBridge you may opt-out at any time by simply sending an e-mail request to If you do opt-out of email communications, you will receive paper statements from HealthBridge.

Privacy policies of HealthBridge Partners

Third parties that have links on our Web Site may collect personally identifiable information about you. We are not responsible for the privacy policies or practices of such sites and the practices of these sites are not governed by this Privacy Policy. If you have questions about the privacy policies or practices of a third-party site, you should contact the site administrator or web-master of the specific site. We may, from time-to-time, partner with other companies to offer co-branded services as well as sweepstakes, contests and promotions. Any information that you provide in connection with the co-branded services or any jointly sponsored sweepstakes, contests or promotions will become the joint property of HealthBridge and its business partners. We will maintain your information in accordance with the terms of this Privacy Policy. However, this Privacy Policy does not govern the privacy policies and practices of our business partners. If you have questions about the privacy policies or practices of our business partners, you should contact them directly.

Do we sell or rent your personally identifiable information?

No, as a general rule, we do not sell or rent your personally identifiable information. If and whenever we intend to share your personally identifiable information with a third party (other than to a business partner as provided herein), you will be notified at the time of data collection or transfer, and you will have the option of not permitting the transfer. However, we may from time to time rent or sell demographic information in the aggregate that does not contain your personally identifiable information.

With whom do we share information?

We generally will not disclose any of your personally identifiable information except when we have your permission to do so or under some special circumstances described below.

  • As noted previously, we may from time to time partner with other companies to offer co-branded services as well as sweepstakes, contests and promotions. Any information that you provide in connection with the co-branded services or any jointly sponsored sweepstakes, contests or promotions will become the joint property of HealthBridge and its business partners. We may also disclose other personal information about you to our business partners, but only if we have obtained your permission to make the disclosure before data collection or before transferring the data.
  • We may, from time to time, offer you the opportunity to receive materials or special offers from third parties. If you want to receive this information, we may (but only with your permission) share your name and e-mail address with them.
  • Under confidentiality agreements, we may match user information with third party data. We also may disclose aggregate demographic and/or user information and statistics in order to describe our customer base to prospective partners and other third parties, and for other lawful purposes.
  • We may disclose your personally identifiable information without your prior permission in special cases. For example, we may have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be violating the User Terms and Conditions, or may be causing intentional or unintentional injury or interference to the rights or property of HealthBridge or any third party, including other customers. Also, we may disclose or access your personally identifiable information when we believe in good faith that law or regulation requires disclosure.

How can you update, correct or delete your personally identifiable information?

You may edit your personally identifiable information by contacting HealthBridge.

What else should you know about your online privacy?

It is important to remember that whenever you voluntarily disclose personal information on-line, your information can be collected and used by others. If you transmit or post personal information on-line that is accessible to others, you will not be able to control how that information is used by others. When we receive the transmitted information, we will use the procedures summarized in this Privacy Policy to ensure the integrity and security of that information in our systems. Unfortunately, notwithstanding any of the steps taken by us, it is not possible to guarantee the security and integrity of data transmitted over the Internet. Consequently, while we take the above-described reasonable steps to protect your personal information, we cannot and do not warrant the security or integrity of any information you transmit to us when registering for our Web Site or otherwise. All such transmission of information is at your own risk. Moreover, though we are committed to having our Web Site comply with this Privacy Policy, you are ultimately responsible for maintaining the secrecy of your password and your personally identifiable information. If you are careless with your password, or you decide to share your password with third parties, you must be aware of the risk that such third parties will have access to all your personally identifiable information.

If you have questions regarding your online privacy or HealthBridge’s Privacy and Information Security Policy, email

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